What you need in order to get what you want

I’ve been learning, teaching and coaching the art and science of transformation for well over twenty-five years. Whether it be in working with organisations or individuals, the first key principle of transformation is to know what you want.

A business needs to know what it is aiming for. The same goes for individuals. A person needs to know what they are aiming for.

Unless you know what you want, how will you ever get it?

But, once you get clear on what you want, as Paulo Coelho puts it:

In this week’s video, I’ll defer my explanation of that quote to the legendary Oprah Winfrey, who sums up this key principle perfectly.

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